Television > multiple platforms

As I mentioned in my previous blog that era will be soon called as the technological era. As viewers tend to use multiple screens rather than a single screen. Multiple screens are computer, laptop, internet, tablet etc. this was the best gift given to all the people by the inventors. Microsoft is winning one of the most important battles in the digital world: The battle for the TV. The TV battle is important for reasons we already know: TV consumes more time than anything else and it generates annual revenues from $140 to $160 billion each year in the US alone.

But the profit or stock of the battle have risen sharply. The fight over the TV is really a fight over the next massive consumer platform that is coming up for grabs. Of platforms there are few: Google owns search, Amazon owns digital retail, Face book owns social, and Apple owns consumer devices. Microsoft owns, well, nothing at the moment, despite its handsome revenue stream from Windows and Office.

That could change soon. Microsoft’s is already the most-watched net-connected TV device in the India and soon, the world. With more than 70 million consoles in households worldwide – as many as half of them connected to the Internet, depending on the country – Microsoft can rapidly drive new video services into tens of millions of households. People even watch their missed episodes on internet and that the reason why this technology is in a great demand. TV offers us with 1,000 channels but an average viewer watches only 10 channels at the max. Television takes lot of time and it’s even worse when we need to surf the channels manually. But on other devices it’s pretty much easy to handle, also saves lots of time. Viewer need not have to wait for the program to start on TV, but can watch what happens next in the serial through other devices.

Now days it’s a fight over television and fight over other platforms. Tough fight indeed, let’s sees who wins!!!