Media revolution is transforming, fundamentally and
irrevocably, slowly and gradually in the nature of journalism and its ethics. Publish
is now in the hands of citizens, while the internet encourages new forms of
journalism that are interactive and immediate.

Yet these fears also prompt
experiments in journalism, such as non-profit centers of investigative
journalism.
The main question which arises is to what extent
existing media ethics is suitable for todays and tomorrow’s news media that is
immediate, interactive and “always on” – a journalism of amateurs and
professionals. Most of the principles were developed over the past century,
originating in the construction of professional, objective ethics for mass
commercial newspapers in the late 19th century.
We are moving towards a mixed news media – a news
media citizen and professional journalism across many media platforms. This new
mixed news media requires a new mixed media ethics – guidelines that
apply to amateur and professional whether they blog, Tweet, broadcast or write
for newspapers. Media ethics needs to be rethought and reinvented for the media
of today, not of yesteryear. what are its global responsibilities? Should media
ethics reformulate its aims and norms so as to guide a journalism that is now
global in reach and impact? What would that look like?
The changes challenge the foundations of media
ethics. The challenge runs deeper than debates about one or another principle,
such as objectivity. The challenge is greater than specific problems, such as
how newsrooms can verify content from citizens. The revolution requires us to
rethink assumptions. What can ethics mean for a profession that must provide
instant news and analysis; where everyone with a modem is a publisher? There is
lot of tensions and problems like traditional journalism v/s online journalism,
their differences, values, culture etc.
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