The
challenge for news media reporting the world has never been more difficult. In
the age of globalisation, information is the lifeblood of democratic exchange
but people struggle to understand what is going on amidst the explosive
expansion of communication across the open information landscape.
Building
trust has never been easy. There are always political and special interests
groups -- governments and corporations in particular -- who try to manipulate
media through government propaganda or corporate public relations. As a result,
the public at large are routinely exposed to deceptive handling of the truth.

This comes at a time
when everyone should be enjoying the power to speak their minds, freely and
without restraint. The power of social networks and online media has grown
everywhere. The audience is now part of the journalism business, both in the
gathering of information and in its dissemination. This should be good news for
democracy and free expression.
But the reality is that
many of these new players have little sense of values and humanity. Often the
information they spread is unreliable and malicious. The information field is
open for bigotry, hatred and division as much as it is for greater
understanding, depth and solidarity. And despite all the promise of the open
internet, vulnerable and marginalised minorities remain largely invisible and
victims of discrimination.
In traditional
journalism media professionals struggle to maintain professionalism and their
ethical base -- a respect for truth and accuracy, to do no harm, to be
independent and to be accountable. But they do so in the face of turbulent
change across the media industry which has led to a decline of investment in
journalism and editorial work across the globe.
The result is falling
standards, a loss of public trust and, in some corners, the growth of corrupt,
partisan and unreliable journalism. Notions of public service value in
journalism through public broadcasting have also come under sustained pressure.
All of this points to a
moment of crisis for public interest journalism in which the major question is
how to maintain ethical values and reliability and how to build public trust.
The Ethical Journalism
Network is a new group aiming to find an answer by building partnership with
the audience and by encouraging new levels of professional solidarity among
media professionals themselves.
Media owners, editors,
and journalists across all platforms of communications increasingly recognise
they need to work together to tackle questions about regulation of media
content and to promote responsibility in the use of information, not just
inside journalism, but within the public at large.
Building partnership is
about ending notions of media elitism and creating a new framework for
solidarity that puts truth-telling, transparency and respect at the heart of
media policy-making.
The need for such
initiatives has never been greater. In recent days horrifying acts of terrorism
and sectarian killings in Kenya, Pakistan, Iraq illustrate that people driven
by ignorance, fear and irrational hatreds continue to pose threats to peace and
democracy. Overcoming these threats will not be easy, but we make a good start
when we restore public confidence in the craft of journalism and ethics in the
use of information.